Official Fall 2010 lookbook photographed by Amanda Lopez
Official’s fall 2010 collection combines maturation as a brand with youthful design and aesthetic to create a collection fulfilling our desires of headwear aligned with our fashion sensibilities. A key piece in the collection is the debut of their English driving cap- the cap is finished with a minimal leather embossed label perfectly placed on a herringbone earflap overlapping the brushed flannel crown. This hat combines the “olde” with the “neu” quite eloquently. Snap-back baseball hats such as “The Officials” and “Cali” provide stalwart colorways and design Official is known for since it’s brand inception in 2007. Official’s only 5 panel camper in this collection should be considered the perfect autumn hat with brushed herringbone and the “Keep It All Official” workware woven label.
The fall collection for Official is available in finer retail locations and on their online store (http://www.theofficialbrand.com) in the first week of September 2010.
For Full lookbook, or to make an appointment to buy Official in Canada, please contact Kristian@meta-brands.com
Photographer: Amanda Lopez http://www.amandalopezphoto.com
Bjorn Borg Canada recently had a booth at the Ladies version of the Rogers Cup held in Montreal August 13-22, 2010.
The tournament was a success for Bjorn, the booth was always jammed…when there wasn’t a match on centre court anyway….
The Pop-Up Change room was on hand….and people got naked….then dressed, all in the name of Bjorn!
Matt, Alain, Eric and Filip were repping hard while training with world #3 Jelena Jankovich, Azarenka, and others….here are some pics from the event, thanks to all who made it happen!
Bjorn Borg is now shipping Fall 2010!!!! check out the store list (archives) for a retailer near you!!!
While here in Canada we’re working on a Video Look Book for Fall 2010, the Real boys & girls dwon in LA have been hard at work shooting the digital Look Book.
As Always, shot by Photographer Jason Wallis, here is the behind the scenes Video of the Look Book shoot…..Keep your eyes peeled for the Video Look book, featuring an exclusive track by LUNICE, and featuring dj DR One, New Money, Lunice, Classy Assi & D-Funk!!
Orisue.com blog post:
http://orisue.com/2010/2010/08/02/orisue-fall-2010-delivery-1-look-book-behind-the-scenes-video/
You Tube link:
http://www.youtube.com/watch?v=pMKO_DZqy_0&feature=player_embedded
Orisue is getting sh&t done son! The shooting of the Fall 2010 Look Book is complete and being put together, check the link to see them….http://orisue.com/2010/2010/07/26/fall-1-look-book-behind-the-scenes/
Also, make sure to keep your eyes out for our own Video Look book produced by www.wrgmag.com featuring DR One, Lunice, D-Funk, Classi Assi & New Money dropping Aug 15!
With the Summer in full stride we decided to have some fun this past weekend. What is the most Canadian mascot you can think of? I’ll save you some time…a Beaver.
So we got our hands on a Beaver costume and hooked him up with a pair of custom fit Bjorn Borg under wear to hit the streets with.
The sun was shining, the streets were closed to traffic, and the people were out.
Her are a couple of pics from Mr. Beaver’s weekend out and about…keep your eyes peeled this summer for the Bjorn Borg Canada Beaver in your city, you could win some great prizes if you find him!
- 4 Bjorn Borg Fans enjoying the summer sun
That’s right! Orisue sponsored/loved artist Yelawolfe has been nominated for an MTV music award as the Breakthrough Artist of the year 2010.
Follow thisw link to cast your vote…
http://orisue.com/2010/2010/07/12/orisue-artist-yelawolf-mtv-2010-breakthrough-artist/
Rick Ross’ Album Teflon Donis set for release on July 20th, so make sure you’re ready to grab/download it. But this past weekend the i-net was a-buzz with anticipation as Rick released a song off the album…
Rick Ross’ new song Free Mason (featuring Jay Z & John Legend) off of his upcoming album Teflon Don has had the Internet going nuts. First a promo photo leaked, then a snippet, radio rip, full version then video all in a matter of 48 hours. What you might not have known is that in that photo / video circulating, Rick Ross is wearing our Chase Zip Cardigan from our Spring 2010 Line.
The track is so amazing! check it out here…
http://www.2dopeboyz.com/2010/07/09/rick-ross-free-mason-f-jay-z/
Rick Ross’ Album Teflon Don is set for release on July 20…set your BB & i-Phone calendars to grab it!!
You can also check out the video & original post at Orisue.com
http://orisue.com/2010/2010/07/12/spotted-rick-ross-in-chase-zip-cardigan/
Bjorn Borg @ Bread & Butter Berlin….
Last week was Bread & Butter Berlin Spring 2011 show.
The temperature was 30 degrees celcius at 10 am in the morning already and it hovered around that for days. The fashion crowd is HOT at this fair. Just a few pics for all of you that couldn’t make it with the other 100 000 people that are gathered in Berlin during BBB.
In their 14th year, the Electric Daisy Carnival has become one of the largest Dance/Electric music festivals in North America. Taking palce in L.A each summer, the carnival draws more than 100,000 people over a 2 day festival!
Check out some pics and a video from the event, This year Orisue teamed up with Undocumented Management to run a co-branded beach ball. You’ll see us “floating” around in a couple of the shots. http://orisue.com/2010/2010/07/02/orisues-electric-daisy-carnival-experience-video/
…The whole concept was actually designed to have cameras on each ball so we could look down bikini tops…didn’t really work.
50 Cent, B.o.B, Kevin Durrant, Drake; It seems like Orisue is being worn by everyone these days!
And it is…
This summer’s Orisue cut & Sew t’s are amazing. from basic colour combo’s like Black & ash, along with other combo’s like Purple/Red & Ash, the look is extremely well rounded out to get you what you need for the Summer.
Don’t hesitate! The summer will be over before you know, and trust me, you don’t want to miss out on this summer’s collection.
Check out www.orisue.com ’s store finder to see where the nearest retailer to you is!
